Europe is conquering the LinkedIn

LinkedIn succeeded in 2013. The number of new members has increased in all categories and European continent has recorded the most dynamic growth. What has changed on this social network in the last year?

LinkedIn celebrated ten years since its inception in 2003. The largest professional social network managed to get 259 million members in 200 countries around the world in last decade – primarily from the territory of LinkedIn origin North America (42%). More than a quarter of its base is formed by professionals from Europe (26%), followed by Asia (17%) and Latin America (15%). Other regions, Africa, Middle East and Oceania, consists of more than one tenth (11%) of all members of LinkedIn Antarctica is only a microscopic fraction containing fewer than 5,000 professionals.

LI Members Regional Share 2014-01-02

Annual comparison of the number of LinkedIn members from the beginning of 2013 and 2014 shows an increase of membership in all measured categories. These you can find in the basic selection LinkedIn Ads. This platform also has seen development in the past year – including content progress, such as the ability to post ads in more selected international languages etc., LinkedIn Ads environment is becoming increasingly more attractive and more user-friendly. It is therefore not surprising that the continual development of LinkedIn Ads and LinkedIn attracts and increases the number of members, particularly from large companies and corporations.

The globally highest growth on LinkedIn was recorded by category of Entries. Their number increased by 28.9 million over one year. This is double the number of new Senior members, which increased by 14.8 million. The Manufacturing recorded the highest increase in the number of LinkedIn members by Industry (by 8.7 million year on year). Among the most growing industries showed up also Finance, Medical, High Tech, Educational and Consumer Goods (each mentioned category increased at least by 6.0 million). According to Job Function, the Operations segment was the most growing (by 6.1 million), followed by Sales, Administrative, Education and Engineering staff (each mentioned category increased at least by 3.4 million).

LinkedIn Ads offers an interesting comparison among the regions in all main categories Gender, Company Size, Seniority, Job Position or Industry. You can find differences (for example the proportions of men and women or higher proportional representation of High Tech professionals from Asia in comparison to other continents) and similarities (for example the proportional representation of professionals in the field of Sales, Operations and Consumer Goods in all measured regions).

LI Members in Asia, Europe, Latin America and North America 2014-01-02

Out of all continents in 2013, Europe was clearly the fastest growing one. The number of European LinkedIn members doubled in more than half of Industries – in the largest number by Manufacturing, Consumer Goods, Medical and HighTech. Almost a quarter of European LinkedIn members live in the UK (23%), followed by France (11%), Italy (10%), Spain (9%) and the Netherlands (7%). Interesting is the same large of member base in Germany (5%) and Turkey (5%). Other remarkable comparison offers the region of Central Europe – earlier this year, Poland has exceeded the limit of 1.2 million and the Czech Republic 0.6 million od LinkedIn members. However, the penetration figures indicate the LinkedIn account with every thirty second Polish, in Czech Republic it was every seventeenth Czech. Even these figures demonstrate the growing popularity of LinkedIn in the heart of Europe.

LI Members European Countries 2014-01-02


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